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Digital Marketing

Learn SEO, social media, Google and Meta ads, email, WhatsApp and analytics with real Indian brands and live tool demos. 42 lectures, 2 live projects, notes and self-assessment tasks.

ACreated byAditya English 56 Lessons 12:06:53 Hours Certificate

About course

Digital marketing is one of the most in-demand skills in India, for jobs, freelancing and growing your own business. This course takes you from the basics to advanced strategy, step by step, using real Indian brands and the same free tools professionals use every day.

What you’ll learn

Module 1 – Foundations: customer journey, personas, branding, the channel map, and KPIs like CAC, LTV, ROAS and conversion rate
Module 2 – Website, SEO & Content: landing pages, keyword research, on-page, technical and local SEO, link building and content marketing
Module 3 – Social Media: Instagram, YouTube, Facebook, WhatsApp Business, LinkedIn, influencer marketing with ASCI rules, and content calendars
Module 4 – Paid Advertising: Google Search, Shopping, Performance Max, YouTube and Meta ads, audiences, retargeting, creatives, budgets, ROAS, and Amazon & Flipkart ads
Module 5 – Email, WhatsApp & Conversion: email automation, WhatsApp at scale, CRM, conversion rate optimisation, A/B testing and heatmaps
Module 6 – Analytics, AI & Advanced: GA4, UTM tracking, Looker Studio dashboards, attribution and privacy, AI in marketing, a full capstone plan, and careers

Learn by doing
Every module ends with short revision notes and a self-assessment task you can score yourself. Two live projects let you apply everything on real brands with real tools. Together with the capstone, they give you three portfolio pieces to show employers or clients.

Who this course is for
College students, freshers, job seekers, small business owners, and anyone who wants to start a career or side income in digital marketing. No prior experience needed.

What you get
42 video lectures + 2 live projects (about 12 hours) · module notes · self-assessment tasks · certificate at 80% completion · letter of recommendation at 100%

Overview

What you'll learn

Build a complete digital marketing strategy for any business

Rank websites on Google with keyword research and SEO

Grow on Instagram, YouTube, LinkedIn and WhatsApp

Run Google and Meta ads that make a profit

Set up email and WhatsApp automations that bring repeat sales

Improve website conversions with A/B tests and heatmaps

Track results with GA4, UTM links and Looker Studio dashboards

Use AI tools to plan, write and analyse faster

Curriculum

56 Lessons · 12:06:53 Hours

What digital marketing is and why it matters in India00:15:07
The customer journey and marketing funnel (AIDA, TOFU/MOFU/BOFU)00:10:59
Knowing your audience: personas and market research00:10:15
Branding and positioning basics00:09:16
The channel map: owned, paid and earned media00:09:55
Goals and KPIs: CAC, LTV, ROAS, CTR, conversion rate00:16:49
Your free digital marketing toolkit00:15:27
Module 1 Notes: Foundations of Digital MarketingNotes
Self-Assessment Task: Build a Mini Marketing StrategyTask

Websites and landing pages that convert00:20:15
How search engines work00:18:18
Keyword research00:17:27
On-page SEO00:16:49
Technical SEO and local SEO with Google Business Profile00:15:41
Off-page SEO and link building00:15:39
Content Marketing and AI Writing00:16:17
Module 2 Notes: Website, SEO & ContentNotes
Self-Assessment Task: SEO & Landing Page AuditTask

Social Media Strategy00:15:39
Instagram Marketing00:22:11
YouTube Marketing00:17:15
Facebook and WhatsApp Business00:17:17
LinkedIn Marketing and Personal Branding00:16:13
Influencer Marketing and ASCI Rules00:15:10
Content Calendar, Tools & Community00:15:44
Module 3 Notes: Social Media MarketingNotes
Self-Assessment Task: A 30-Day Social Media PlanTask

Paid Advertising Fundamentals00:15:59
Google Search Ads00:16:53
Shopping, Performance Max & YouTube Ads00:17:05
Meta Ads: Campaign Structure00:17:12
Audiences, Pixels & Retargeting00:18:32
Ad Creatives That Convert00:18:16
Budgets, Bidding & ROAS00:18:58
Marketplace Ads: Amazon & Flipkart00:19:08
Module 4 Notes: Paid AdvertisingNotes
Self-Assessment Task: Plan a ₹10,000 Test Ad CampaignTask

Email Marketing Fundamentals00:17:46
Email Campaigns and Automation00:18:03
WhatsApp Marketing at Scale00:17:53
CRM and Marketing Automation00:17:40
Conversion Rate Optimisation00:16:38
A/B Testing & Heatmaps00:16:38
Module 5 Notes: Email, WhatsApp, CRM & CRONotes
Self-Assessment Task: Retention & Conversion SystemTask

Google Analytics 400:16:33
UTM Tracking and Campaign Measurement00:17:08
Dashboards with Looker Studio00:18:15
Attribution, Privacy & Cookieless Marketing00:17:37
AI in Digital Marketing00:16:30
Capstone: Chai Craft’s Full Marketing Plan00:16:11
Careers and Freelancing in Digital Marketing00:17:24
Module 6 Notes: Analytics, AI & AdvancedNotes
Self-Assessment Task: Measurement Plan & One-Page Marketing PlanTask

Live Project 1: Competitor Audit of India’s Chai BrandsProject
Live Project 2: Plan a ₹5,000 Diwali Launch CampaignProject

Video LecturesWatch & rewatch anytime

Best Interactive ContentQuizzes and activities that stick

GuidanceAsk doubts, get expert answers

Why Learn Digital Marketing?

Over 2.5 lakh digital marketing jobs listed on Naukri

No coding or marketing degree needed to start

Work at a brand or an agency, or as a freelancer

Many roles and projects can be done from home

Every business, big or small, needs customers online

Results are measurable, so your value is easy to prove

AI and new platforms keep creating new opportunities

Who this course is for:

College students who want a job-ready skill

Freshers looking for their first marketing job

Working professionals switching to marketing

Small business owners who want more customers online

Freelancers who want to offer marketing services

Creators who want to grow and earn from their audience