Every match has a second game behind it: contracts, media rights, sponsors, tickets and fans. This game decides which sports grow and which ones disappear. In this course you follow Zara, a fresh sports-management graduate at a fictional agency. She advises the Konkan Comets, a fictional Indian sports group with a kabaddi team, a football club and plans for a women’s cricket team.

You’ll start from zero with how sport became a business and how leagues, franchises and team valuations work. Then you’ll go deep into the cricket economy (IPL, WPL, BCCI and ICC), football and global leagues, India’s new multi-sport leagues and Olympic sports, and premium and new-age sports such as F1, tennis, chess and esports. The course finishes with media rights, sponsorship and fans, then athletes, events, venues, governance, integrity, analytics and careers.

Real cases include the IPL, WPL, Premier League, Real Madrid, Barcelona, Manchester United, the FIFA World Cup, the ISL, Pro Kabaddi, the NBA, NFL, Formula 1, LIV Golf, WWE and the Mumbai Marathon. Every figure is sourced and dated on screen. Estimates and fictional examples are labelled, and contested topics show both sides.

The course includes 70 video lectures (about 19 h 10 min) with English captions. Every lesson comes with a practice file (PDF worksheet or Excel model). Each module has its own notes and a self-assessment task. Three live projects let you build a sponsorship proposal, a new-league pitch with revenue projections, and a full city-marathon plan with a budget.

This course is for learning only. EduBenchers® is independent and is not affiliated with any league, team, athlete, federation, broadcaster or brand mentioned. Nothing in it is legal, financial, investment or betting advice.