Online course · 42% off today

Meta Ads

Learn to plan, run, measure and scale Facebook, Instagram and WhatsApp ads that actually sell, with real Indian examples, live projects and hands-on tasks.

ACreated byAditya English 47 Lessons 15:46:07 Hours Certificate
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About course

Meta’s apps reach crores of Indians every day, and for most businesses, from D2C brands to the café down the road, Instagram, Facebook and WhatsApp ads are where new customers come from. Yet most people who “run ads” boost a post and hope. This course teaches you to do it properly: set up accounts the right way, track real sales, find the right buyers, make ads people stop scrolling for, and turn spend into profit you can prove.

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Overview

What you'll learn

01

Set up a business portfolio, ad account, billing and GST correctly

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Install the Pixel and Conversions API and track real sales

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Choose the right objective and structure for any business goal

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Find buyers with broad, custom, lookalike and regional audiences

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Write hooks and ad copy that stop the scroll

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Run sales, lead, WhatsApp and local campaigns end to end

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Diagnose, test and scale campaigns using the metric chain

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Report results clearly and plan a full campaign launch

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Curriculum

47 Lessons · 15:46:07 Hours

  • Why Meta Ads Matter for Indian Businesses00:19:10
  • How the Meta Ad Auction Works00:18:24
  • The Meta Ecosystem: Apps & Placements00:17:06
  • Setting Up Your Business Portfolio & Ad Account00:24:29
  • Payments, Billing & GST in India00:19:15
  • Ad Policies & Avoiding Account Bans00:22:07
  • Campaign Structure & the 6 Objectives00:22:27
  • Notes Foundations of Meta AdsNotes
  • Self Assessment Set Up Neela Threads First CampaignTask
  • What the Meta Pixel Does00:20:47
  • Installing the Pixel: Shopify, WordPress & Custom Sites00:23:15
  • Standard Events & Custom Conversions00:26:18
  • Conversions API & Event Match Quality00:24:47
  • Attribution Windows & the 2026 Changes00:20:24
  • Testing & Troubleshooting in Events Manager00:20:48
  • UTMs & Cross-checking with GA400:19:29
  • Notes Tracking and MeasurementNotes
  • Self Assessment Fix Neela Threads TrackingTask
  • Targeting in 2026: Broad, Advantage+ Audience & Andromeda00:20:31
  • Location, Age & Interests for Indian Markets00:20:55
  • Custom Audiences00:22:14
  • Lookalike Audiences00:16:39
  • Placements: Feed, Reels, Stories & More00:18:07
  • Funnel Strategy & Exclusions00:19:59
  • Regional-Language Ads for Bharat00:19:03
  • Notes AudiencesNotes
  • Self Assessment Build Neela Threads Audience PlanTask
  • Creative Is the New Targeting00:19:55
  • Ad Formats: Reels, Carousels, Images & More00:18:59
  • Hooks: Winning the First Seconds00:18:49
  • Ad Copy That Converts00:19:19
  • UGC, Creator & Partnership Ads00:18:38
  • AI Creative Tools00:24:37
  • Creative-Testing Framework00:21:36
  • Landing Pages That Convert00:18:53
  • Notes CreativeNotes
  • Self Assessment Create Neela Threads Winter Creative PackTask
  • Campaign Structure for 0: Your First Traffic Campaign00:22:44
  • Lead Generation: Instant Forms vs Website Forms00:22:10
  • Click-to-WhatsApp Ads00:21:00
  • Sales Campaigns for DC & E-commerce00:22:44
  • Advantage+ Sales Campaigns & Catalog Ads00:19:57
  • Local Business Ads: Calls, Store Visits & Local Reach00:17:32
  • Budgets, Bid Strategies & the Learning Phase00:20:29
  • Retargeting & Abandoned Carts00:17:50
  • Notes Campaigns by GoalNotes
  • Self Assessment Plan Neela Threads Campaigns by GoalTask
  • Reading Ads Manager: CPM, CTR, CPC, CPA, ROAS00:21:43
  • Diagnosing a Campaign That Isn’t Working00:20:55
  • A/B Tests & Experiments00:17:10
  • Scaling Vertically & Horizontally00:19:42
  • Creative Fatigue & Refresh Cycles00:15:56
  • Reporting to a Client or Boss00:16:56
  • Capstone: The ₹30,000 Neela Threads Launch Plan00:22:59
  • Careers: Freelancing, Agencies, Certification & Interviews00:17:54
  • Notes Optimise Scale and Get HiredNotes
  • Self Assessment Rescue and Scale Neela ThreadsTask
  • Live Project 1: Competitor Research with the Meta Ad Library 100:15:58
  • Live Project 2: Build & Launch a Click-to-WhatsApp Campaign 200:15:28
Video LecturesWatch & rewatch anytime
Best Interactive ContentQuizzes and activities that stick
GuidanceAsk doubts, get expert answers
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Why learn Meta Ads?

01

Instagram, Facebook and WhatsApp reach crores of Indians daily

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Every D2C brand and local business needs ad skills

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Performance marketing is one of India’s fastest-growing career paths

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Start freelancing with small budgets and real clients

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Results are measurable, so good marketers stand out quickly

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AI-driven ads need people who understand strategy and creative

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Useful for your own business, startup or side project

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Who this course is for:

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College students who want a job-ready digital skill

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Freshers aiming for performance or digital marketing roles

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Small business owners running their own ads

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Freelancers who want to offer Meta Ads services

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D2C and e-commerce teams new to paid social

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Marketers moving from organic social to paid ads

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Anyone who has boosted posts and wants real results