Strategy is about making choices: what to do, what not to do, and why it will work. In this course you follow Kavya, a first-year MBA student in Bengaluru, as she helps a fictional chai chain, Chaiwala Co., respond to a cheaper rival. Step by step, you learn the tools strategists use and apply each one to a real decision.

You’ll start from zero with what strategy really is. Then you’ll analyse industries with PESTEL and Porter’s Five Forces, find real advantage with the value chain, VRIO and moats, and choose a competitive position. From there you’ll create new market space with blue ocean strategy and understand disruption, platforms, quick commerce and price wars. The course finishes with corporate strategy, execution with OKRs and the Balanced Scorecard, and case interview practice.

Real cases include Jio, IndiGo, Asian Paints, Tanishq, Nykaa, Netflix, Kodak, Nokia, Blinkit, Zepto, Tata Group and Maruti Suzuki. Every figure is sourced and dated on screen, and contested cases show both sides.

The course includes 51 video lectures (about 14 h 45 min) with English captions. Every lesson comes with a practice file. Each module has its own notes and a self-assessment task. Two live projects let you build an industry deck and a one-page strategy recommendation.

Frameworks are credited to their creators (Porter, Barney, Rumelt, Lafley & Martin, Kim & Mauborgne, Christensen, Kaplan & Norton, Ghemawat, Minto and others) and explained in our own words. No endorsement by any author or institute is implied.